The Lake Champlain Basin Program (LCBP) seeks proposals for the development of a social marketing campaign to improve the health of streams and rivers that flow to Lake Champlain. Up to $50,000 is available to develop a Stream Wise Award Program that will encourage property owners and communities to take actions along river banks that will improve water quality and habitat.
Streambank erosion accounts for approximately 18% (365,000 pounds) of the phosphorus that enters Lake Champlain each year. Vegetation on streambanks helps reduce this erosion. A number of programs that promote and protect these vegetated buffers exist, but their messages and practices vary greatly. The goal of the Stream Wise Award Program is to create a coherent and consistent outreach campaign.
The successful applicant will deliver a number of outputs that achieve the goals of the program: a compilation of current programs, standards and regulations; new Stream Wise Award Program standards and criteria; list of recommended best management practices; fact sheets, slogan and graphics; and a Stream Wise communications plan.
The project will further the goals of the Lake Champlain Basin Program’s long-term management plan Opportunities for Action. Support is provided with funds awarded to the New England Interstate Water Pollution Control Commission on behalf of the Lake Champlain Basin Program by the Great Lakes Fishery Commission.
Electronic versions of proposals must be received by grants@lcbp.org no later than April 13, 2020. Successful applicants will be notified in June 2020 for project initiation by summer 2020.
Details about the Request for Proposals are available at lcbp.org/grants or by calling the Lake Champlain Basin Program office at (802) 372-3213.